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Here’s a fun promotional piece from our archives. I have no information on it, including its date. Although I do know that if published, it would have been in the late 1940s at its earliest since the Medium Cheddar Cheesewas listed as our rindless variety. Date and usage aside, the drawing is what caught my attention. The little wedge of cheese biting the man’s tongue reminds me of a little puppy playing tug-of-war with a chew toy. We sure knew how to get people’s attention!

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