… And it’s time to celebrate!
Across the nation, celebrations are taking place to honor all things dairy, from the farmer to the yummy dairy products they help produce. This year marks the 74th celebration of the annual promotion.
In 1937, the National Association of Chain Drug Stores sponsored a milk promotion. The objective was to show goodwill toward dairy farmers and to increase milk sales during the month, which is a time of peak production. Originally called National Milk Month, the promotion ran from June 12 through July 10. It was supported by the National Dairy Council, which supplied promotional materials to the participating stores. By 1939 the event was officially called June Dairy Month.
June Dairy Month has become a successful public relations campaign for the dairy industry with national support from retailers, producers and processors.
Celebrate June Dairy Month with us! Enjoy one of our delicious Tillamook dairy products in a salute to our dairy farmers. Or if you’re in the area, watch the Tillamook County June Dairy Parade on Saturday, June 25, at 11 a.m. Come and join the fun!