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Tillie squeaky toy in a Christmas display in 1958.

You may know Loafy, but do you know about Tillie?

Sweet-faced Tillie of Tillamook was a little brown Jersey cow used in a variety of advertisements and store displays to promote our dairy products in the 1950s and 1960s. We don’t exactly when she first entered the spotlight, but the earliest print advertisement in our archives portraying Tillie is May 1, 1955, in the Sacramento Bee. Tillie wasn’t widely used, but she was popular enough to be transformed into a squeaky toy that was available in 1958 until the early 1960s. The squeaky Tillie of Tillamook was a beloved toy of many children. Tillie eventually dropped out of the spotlight for a period of time. She reappeared around 2000 when she began making personal appearances at events. Tillie has undergone a few cosmetic enhancements as she’s aged. She’s now a Holstein, but Tillie is still a beloved mascot of Tillamook.



Found a Tillie from tillamook toy in perfect condition is it a collectors item?

October 20th, 2015 at 10:55 am

Tillamook Team

Hi Neils,
Thanks for reaching out to us here on the Tillamook blog with your question. It depends on the specific model you've got. We used those Tillie toys in product displays decades ago, but also recently brought them back and have been selling them again at The Cheese Factory.
If you'd like to send us a picture to take a look, you can email the team at

Amalya of the Tillamook Team

October 20th, 2015 at 11:49 am


I found a tillie the cow squeaky toy from 1958, looks to be in good condition. Would this be collectible? Squeaker still works

January 9th, 2016 at 1:58 pm

Tillamook Team

Hi Tony,

Thanks for reaching out here on the blog! We always love seeing pictures of Tillie; please feel free to email us a photo at and our Consumer Relations team can help answer your questions about it. Hope we hear from you soon!

All the best,

Callie, of the Tillamook team

January 22nd, 2016 at 6:29 pm
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