This week we’re announcing the release of our new line of light yogurts that are naturally sweetened with Truvia® sweetener. To make the best tasting, highest quality light yogurt Tillamook spent two years perfecting the recipe made with NO artificial growth hormones*, NO artificial flavors, NO artificial colors, NO artificial sweeteners and NO high fructose corn syrup. Tillamook is the first light yogurt on the market that is naturally sweetened with Truvia® sweetener and other natural sugar substitutes.
Truvia® sweetener, which is born from the stevia plant, was featured yesterday in a Wall Street Journal article. Tillamook was highlighted in the article for its innovative use of Truvia® sweetener as an ingredient in its light yogurt. “We know we’re not a Yoplait or a Dannon, but we wanted to have a great light yogurt. So we said let’s not use anything artificial,” Jay Allison, Tillamook vice president of sales and marketing.
Tillamook Light Yogurt comes in 6-oz. yogurt cups and contain only 110 calories per serving, 35 percent less than regular low fat yogurt. The full line consists of Oregon Strawberry, Vanilla Bean, Marionberry, Raspberry, Peach, Mountain Huckleberry, Northwest Berry Patch, Pomegranate Blackberry, Lemon Squeeze and Dark Cherry.
Tillamook Light Yogurt will be on shelf at major grocery stores in Oregon and Washington throughout the next few months. Stay tuned to Tillamook.com, and the Loaf Life Blog, for updates on when you can find Tillamook Light Yogurt in additional states at a grocery store near you.
* The FDA has stated that no significant difference has been shown between milk derived from rBST treated and non-rBST treated cows.
**Neilsen period ending 9/3/11.
Truvia ® and the Truvia ® Logo are licensed trademarks of The Truvia Company LLC.