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This week we’re announcing the release of our new line of light yogurts that are naturally sweetened with Truvia® sweetener. To make the best tasting, highest quality light yogurt Tillamook spent two years perfecting the recipe made with NO artificial growth hormones*, NO artificial flavors, NO artificial colors, NO artificial sweeteners and NO high fructose corn syrup. Tillamook is the first light yogurt on the market that is naturally sweetened with Truvia® sweetener and other natural sugar substitutes.

Truvia® sweetener, which is born from the stevia plant, was featured yesterday in a Wall Street Journal article. Tillamook was highlighted in the article for its innovative use of Truvia® sweetener as an ingredient in its light yogurt. “We know we’re not a Yoplait or a Dannon, but we wanted to have a great light yogurt. So we said let’s not use anything artificial,” Jay Allison, Tillamook vice president of sales and marketing.

Tillamook Light Yogurt comes in 6-oz. yogurt cups and contain only 110 calories per serving, 35 percent less than regular low fat yogurt. The full line consists of Oregon Strawberry, Vanilla Bean, Marionberry, Raspberry, Peach, Mountain Huckleberry, Northwest Berry Patch, Pomegranate Blackberry, Lemon Squeeze and Dark Cherry.

Tillamook Light Yogurt will be on shelf at major grocery stores in Oregon and Washington throughout the next few months. Stay tuned to Tillamook.com, and the Loaf Life Blog, for updates on when you can find Tillamook Light Yogurt in additional states at a grocery store near you.

* The FDA has stated that no significant difference has been shown between milk derived from rBST treated and non-rBST treated cows.

**Neilsen period ending 9/3/11.

Truvia ® and the Truvia ® Logo are licensed trademarks of The Truvia Company LLC.

28 comments

Wendy

Please, please, send some to Montana as well !! I love yogurt but, don't like the sugar content. I do not eat Splenda, or Aspartame, or what ever "fake" sugars are out there. So, I am eager to try this yogurt !!

January 5th, 2012 at 1:22 pm

Linda

Lucky me. I work at Tillamook Creamery so I have tasted the new light Raspberry. YUM-O!

January 5th, 2012 at 5:22 pm

Jala

Tillamook Team

We'll do our best, Wendy. Ice cream and yogurt is harder to transport than cheese, but we're working on it! Thanks for your patience, and for being a Tillamook fan!

~ Jala of the Tillamook Team

January 5th, 2012 at 5:23 pm

Josie

I absolutely adore your cheese, I feel that Tillamook makes exceptional products. I live in New Mexico and I have only been able to find your cheese. I would love to try your other products. Are you unable to ship other products to the southwest?

January 5th, 2012 at 8:16 pm

Mica Cardillo

This is terrific. Great job, Tilamook people!

January 5th, 2012 at 10:37 pm

Leigh

Thanks so much for making this yogurt! I love Tillamook! I never eat light anything because of the artificial sweetener-now I can! You guys are the best!

January 5th, 2012 at 11:19 pm

Jala

Tillamook Team

You're so welcome, Leigh! I'm looking forward to hearing what you think about our new light yogurt when it's available. Please keep in touch...and enjoy the yogurt!

~ Jala of the Tillamook Team

January 6th, 2012 at 8:33 am

Jala

Tillamook Team

Thanks so much, Mica! We're really excited about it, too!

~ Jala of the Tillamook Team

January 6th, 2012 at 8:33 am

Jala

Tillamook Team

Hi, Josie! Thanks so much for your kind words. We are working hard at expanding distribution of our products. It's more difficult to transport some of our other products than it is cheese. Believe me, if we could do it and ensure it would arrive in the best condition possible, we would make it happen. Thanks for your patience as we work on this. Keep watch on our blog as that's where we let our fans know when products are available in new areas.

~ Jala of the Tillamook Team

January 6th, 2012 at 8:36 am

Jala

Tillamook Team

Well it sounds like you liked it, Linda! You should be able to purchase it very soon. Keep watch on our blog and Facebook for updates! Thanks for your feedback!

~ Jala of the Tillamook Team

January 6th, 2012 at 8:38 am

amy

I was surprised and delighted to find the new light yogurts at my local grocery store. They are super tasty and the fact that they are fat free and have a lot less sugar in them than regular yogurts is a bonus. Good job Tillamook!!

January 10th, 2012 at 11:57 am

Jala

Tillamook Team

Thanks so much, Amy! I'm so glad you were able to find our new Light Yogurts. We're very excited about them, too! Keep the feedback coming!

~ Jala of the Tillamook Team

January 10th, 2012 at 4:21 pm

Grace

I love the regular Vanilla Bean yogurt, and can't wait to try the light yogurt here in Boise. I hope it's coming soon!

January 13th, 2012 at 12:12 pm

Jala

Tillamook Team

It should be, Grace! Just keep watch in your local stores. I think Winco may be your best bet. If they don't bring it in, you might want to request it. Let me know if you're able to track some down soon!

~ Jala of the Tillamook Team

January 13th, 2012 at 2:47 pm

OregonOhioTransplant

I grew up in Eugene with your delicious... everything. However, I have since moved to Ohio and can only find your cheese sometimes, I wish I could get everything you make here- don't stop expanding!!

January 13th, 2012 at 5:53 pm

Eden

I just found this at my local store and am so thrilled! Great tasting and local!

I was so excited I actually started calling up relatives and friends to let them know it exists! We've all been waiting for years to get a light yogurt from Tillamook, the best of the best!

January 14th, 2012 at 10:59 pm

Jala

Tillamook Team

I love it, Eden! Thanks so much for letting us know. The feedback is really important to us, so keep it coming!

~ Jala of the Tillamook Team

January 16th, 2012 at 1:05 pm

Jala

Tillamook Team

I grew up in Eugene too! Cool! Maybe this will help -- it's a list of stores in Ohio that carry Tillamook Cheese. Let me know if you're able to track some down a bit easier, and we'll do our best to keep getting Tillamook products out your way!

~ Jala of the Tillamook Team

January 16th, 2012 at 1:08 pm

Amelia @ Eating Made Easy

This is a great start, but I would love to see Light yogurt that is "light" on sweetener in general. We don't need to add aspartame OR sucralose OR stevia to make tasty yogurt. Tillamook would be delicious with just half the sugar, and I bet would still appeal to most of your consumers!

January 18th, 2012 at 10:38 am

Jala

Tillamook Team

Thanks for your feedback, Amelia. We did a lot of testing to determine how sweet to make our yogurt and came up with a formula that, we feel, is loved by the majority of our fans. Your comments are really important to us, though, and I'll make sure they get passed along. If you haven't had the chance to try the new Light Yogurt yet I'd love your feedback when you do.

~ Jala of the Tillamook Team

January 18th, 2012 at 10:46 am

Shannon

It is in Idaho, and I love it!! Thanks Tillamook for giving us a healthy "non-fat" non-poison choice of yogurt!!!

January 26th, 2012 at 3:07 pm

Jala

Tillamook Team

You're very welcome, Shannon! I'm so glad to hear that you're able to get our new Light Yogurt in a store near you. Keep us posted on how you like each flavor. The feedback is much appreciated!

~ Jala of the Tillamook Team

January 30th, 2012 at 3:33 pm

Lin Fowler

When will Tillamook's new light yogurt arrive in N. California??
Thank you,
Lin Fowler

August 2nd, 2012 at 11:53 am

Laura

Tillamook Team

Hi Lin,

You may already be able to find it in your area! Have you visited our Where to Buy page? Enter your zip code and choose light yogurt to see if you can find it in your neck of the woods!

- Laura of the Tillamook Team

August 6th, 2012 at 8:33 am

Elaine

Fat free yogurt is not what I want. Research shows that we actually need fat. Even Dr. Oz doesn't go fat free! I would love to see your regular product with less sugar. Truvia is fine, I suppose, but I don't care for the taste. I do love Tillamook, though! I may stick to your cheese after discovering how much sugar I've been eating with the regular yogurt, and not wanting non-fat yogurt. :) For many people, however, this may be the direction they hoped for.

August 6th, 2012 at 9:56 pm

Kelly

Tillamook Team

Thanks for your comments Elaine! I will pass those along to our yogurt team. It's always great to hear from our fans! We take your comments very seriously and do our best to keep Tillamook products at the high quality our fans have come to recognize! We continue to be a company owned by over 100 family farms striving to make the best dairy products we can. Thank you for your support!

- Kelly of the Tillamook Team

August 7th, 2012 at 12:29 pm

sfsavvyone

I'll start by saying that I love, love LOVE Tillamook. Baby loaf - yum. Ice cream treats- absolutely. So when I saw Tillamook yogurt, I got positively giddy. Then I looked on the label and just got disappointed. 34 grams of sugar in a 6 oz yogurt. How can it be? The average candy bar has less sugar.
I'll admit that I likely hold you guys to a higher standard. I don't and won't think of you as one of the myriad of companies that pumps their products full of sugar just to make their taste appealing. I know you're better than that.. so please, oh please, rethink the sugar in your yogurt.

-Lovin' the loaf, but leaving the yogurt on the shelf for now.

August 24th, 2013 at 1:01 pm

Callie

Tillamook Team

Hi,

Thank you for taking the time to write to us! As a company, we take customer feedback and satisfaction very seriously, and we truly value your input. Since you're looking for less sugary yogurt, you might be interested in our Light Yogurts, which actually have around 15g of sugar! The Where to Buy tool might help you find some in your area. I hope this is helpful! Thanks again for sharing your feedback.

All the best,

Callie, of the Tillamook team

August 28th, 2013 at 3:55 pm
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