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1957 Miss USA Charlotte Sheffield

Sure, the royal newlyweds made their first official visit to the U.S. and gobs of people had their brush with royalty, but Tillamook cheese had its own brush with royalty with none other than the reigning Miss USA…of 1957.

Let’s set the “Wayback Machine” to March 1958. Safeway and Tillamook co-sponsored a large-scale promotional program to bring the reigning Miss USA, Charlotte Sheffield, to Portland-area Safeway stores to promote Tillamook cheese. Her visit lasted three days and was full of radio, television and in-store visits. She was a good sport. In this photo, she’s just hanging out on the wing of the airplane.

Well, there was one other brush with royalty, when Tillamook cheese was sent to Buckingham Palace in honor of Queen Elizabeth’s 25th year on the throne, but that’s another story….

4 comments

Mindy

My mom pictured above still loves your cheese! I've never seen this picture of her. I'll have to ask her about it.

December 6th, 2012 at 11:26 pm

Amalya

Tillamook Team

Hi Mindy,
How fun, I'm so glad you found the Loaf Life Blog and got to see this photo! I'd love to hear what she has to say about it!

All the best,
Amalya, of the Tillamook Team

December 7th, 2012 at 3:34 pm

Mindy

She said that ever since eating Tillamook that day she has loved it more than any other kind. She passed that love on to her 8 kids and 50 grandkids.

February 2nd, 2013 at 5:06 pm

Amalya

Tillamook Team

Hi Mindy,
Thanks for your comment! What a tasty and wonderful love to pass on!

All the best,
Amalya, of the Tillamook Team

February 4th, 2013 at 10:37 am
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