We’re so excited to be featured in the New York Times! Journalist Stuart Elliott recently interviewed John Russell, our senior director of marketing, about marketing and advertising efforts here at Tillamook. To see the entire article, click here.

Full article can be viewed on nytimes.com.

By Tillamook

It was such a fascinating experience shooting Tillamook’s latest TV campaign, affectionately known as “Food Loves Tillamook.” Being on set is a wild experience – it moves fast, there are tricks up everyone’s sleeve, and it’s a wildly creative environment. What is most impressive is watching how hard so many people are working to make Tillamook TV a huge success! Here are a few of my favorite take-aways from the shoot. Enjoy!

1. Food Glam Squad
The food used in our campaign is 100% real. But it takes a LOT of talented people to make it look delicious on screen. I call this team the Food Glam Squad. It was their job to find the perfect bread to accompany our cheese; a cauliflower floret that has flawless texture; the exact balance of chips, cheese, guacamole and cilantro on a nacho.

In this photo you can see the Food Glam Squad prepping the burger. There were many patties that auditioned, but here is our winner in ‘hair and make-up’ getting ready for its onscreen debut!

The best-looking burger gets prepped for its big on-screen debut.

Almost ready for its close up.

And here is the burger during its close up!

2. Location, Location, Location!
Not every TV shoot happens on a sprawling Los Angeles studio. Sometimes when you see a house, it’s actually a real house! That’s what we did for the Food Loves Tillamook shoot. We found the house with the kitchen, living room and outdoor space that worked best for our spots and rented it out for a few days.

Isn’t this house beautiful? This is where we shot the Food Loves Tillamook TV campaign.

Filming a commercial in the kitchen.

A scene in the dining room.

3. Loaf thy Neighbor!
It takes a lot of highly trained, talented and creative people to produce a TV campaign.  Everyone from location scouts, to camera operators, food stylists, art directors, copywriters, stage directors, audio and recording technicians, and prop stylists. Here they are hard at work.

Working away in the garage.

4. Concept to Reality
I’m sure everyone on set had an idea in their head what the spots would look like when it was actually shot. Here you can see how the Director envisioned shooting each frame of the campaign. You’ll notice that as the shoot progressed, the pencil sketches are replaced with actual photographs from the shoot.

By Mary

Starting today, Tillamook is hitting the airwaves! To celebrate our World’s Best Medium Cheddar Cheese we are launching the largest TV campaign in Tillamook history! See what happened behind-the-scenes on the shoot!

So, we got to thinking… what if our food loves Tillamook as much as we do? What kinds of conversations are going on between Tillamook and the food in our refrigerators and on our kitchen tables this very instant? Well, these commercials allow us to eavesdrop as some of our favorite foods vie for Tillamook’s affection. Here’s a sneak peek, with snapshots from each commercial:

Eggs Love Tillamook
Poached, over easy, or scrambled – eggs don’t care how they end up, as long as they’re with Tillamook.

Potatoes Love Tillamook
What happens when a baked potato has a romantic dinner with Tillamook?

Grilled Cheese Loves Tillamook
The ultimate comfort food pairs up with Tillamook.

Tacos Love Tillamook
Sometimes a little fresh guacamole makes all the difference with Tillamook.

Burgers Love Tillamook
Burgers know how to make Tillamook melt.

Veggies Love Tillamook
There isn’t a veggie out there that can resist Tillamook.

Catch our new TV commercials during shows like Dancing with the Stars, Modern Family, Oprah’s final week on TV, Glee, and American Idol. Which of your foods love Tillamook?

By Gillian