A new Tillamook advertising campaign will begin airing in Los Angeles and San Francisco today. The campaign, called “California meets Tillamook” depicts a road-trip taken by two familiar characters from Oregon, Luke and Dale, as they travel throughout California in a Tillamook Baby Loaf Bus introducing the cheese that hails from their home state of Oregon. Check out the commercials below to meet Luke and Dale as they share their love of the loaf with California!

Dear Moguls
Luke and Dale always want to lend a helping hand. Here they give some friendly, sage advice on how Hollywood can make better movies.

Golden Gate
After watching this spot, you’ll want to sample Tillamook Cheese…and possibly the Golden Gate Bridge.

Road Trip Song
Every great road trip — sponsored by a cheese company from Tillamook, Oregon — deserves its own song.

Sasquatch
Oregon and California have many, many things in common. One is that both love great cheese.

Why The Ship
Luke and Dale tell the history of Tillamook Cheese. Why? Because we actually have one.

9 Months Old, Cypress
Luke and Dale know everything about cheese. Trees on the other hand…

State Cracker
Tillamook Cheese goes with all your favorite foods…even if they’re not officially endorsed by the state.

By Mary

Luke and Dale, Tillamook’s favorite funny guys and diplomats du fromage, are coming to California and on March 4, we’ll be launching the official #LukeandDale Twitter sweepstakes! From March 4 to March 8 fans will be able to choose their favorite “California Meets Tillamook” commercial and tweet it to @TillamookCheese using the hashtag #LukeandDale for a chance to win a year’s supply of Tillamook Cheese.

It’s sort of like the Academy Awards, but just for Luke and Dale. And, instead of them winning an Oscar, you could win a year’s supply of cheese!

Help us welcome Luke and Dale to California and join the fun on Monday, March 4!  Who knows, we might even give out some extra prizes. Good luck and happy tweeting!

How to Enter
• Visit the Luke and Dale website: www.Tillamook.com/LukeandDale
• Watch all “California Meets Tillamook” videos
• Tweet to @TillamookCheese and include the title of your favorite video and the hashtag #LukeandDale

When to Enter
• The contest will be begin on Monday, March 4, 2013
• The last day to enter will be Friday, March 8, 2013

Prize
• One lucky winner will be chosen at random to win a one-year supply of Tillamook Cheese!

*For official contest rules click here

By Tillamook

Luke and Dale are back at it again to share the cheese that hails from their home state of Oregon with the great people of Texas.

Check out the spots below!

Texas, your everyday foods and everyday recipes deserve the very best cheese, Tillamook Cheese. Only the best for Texas.

Not all cheddars are equal or alike. Some, like Tillamook Cheddar, are far, far better.

Look for Tillamook Cheese on the cheese aisle. But…please, don’t drive to it.

If you can’t find our Shredded Tillamook Cheddar, shred it yourself! It’s fun!

Much like a majestic Texas Live Oak, our sharp Tillamook Cheddar is naturally aged — unlike processed cheese.

By Mary

I think the Tillamook Baby Loaf Bus is starting to get comfortable in Texas!

When people think of a production shoot – whether it is for a TV show, movie or commercial, most people think of a sprawling set, large studio, lots of staff running around, props, styling sessions and demanding actors. Well I’m here to tell you that the production of the Tillamook meets Texas TV campaign was nothing like an ordinary production shoot! We wanted to keep things as simple as possible. The goal was to introduce Tillamook Cheese to Texans and capture the authentic interactions they have with people on camera.

With a small crew, a Tillamook Baby Loaf Bus, and a lot of Tillamook Cheese on hand the characters Luke and Dale traveled around Texas introducing Tillamook Cheese to Texans. They visited farmers markets, BBQ restaurants, car shows, a hat shop, iconic landmarks and fields, homes and cities in between! The locations were real, the people were real and we had a really great time bringing this campaign to life! Here are a few of my favorite moments from the shoot.

Watch all six spots in the Tillamook meets Texas campaign here. Enjoy!

With the beautiful Austin skyline in the background, Luke and Dale outline their mission of bringing tasty Tillamook Cheese to the people of Texas on camera.

This is the crew! You have a director, a sound technician, a camera operator and a few others onset that are making sure the commercial comes to life.

By Mary