Loaf LifeNaturally Aged News

Jul 22 2011

A Slice of History: “Here’s what keeps us going!”
 

A vintage Tillamook Cheese advertisement from 1942

A vintage Tillamook Cheese advertisement from 1942

Here’s something brand new to the archives. Well, it’s old, but new to me! Thanks to the generous contribution of one of our fans, this 1942 ad that ran in Sunset magazine is now a part of TCCA’s archives. In addition to educating the consumer as to what made Tillamook unique and how it came by its “rich, racy flavor,” we also often shared recipe ideas. I’m not so sure about trying the salad mold, but the frankfurter sandwiches may be worth a shot!

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May 04 2011

A Slice of History: Cheddar With a Bite!
 

A vintage Tillamook Cheese advertisement

 

Here’s a fun promotional piece from our archives. I have no information on it, including its date. Although I do know that if published, it would have been in the late 1940s at its earliest since the Medium Cheddar Cheesewas listed as our rindless variety. Date and usage aside, the drawing is what caught my attention. The little wedge of cheese biting the man’s tongue reminds me of a little puppy playing tug-of-war with a chew toy. We sure knew how to get people’s attention!

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Jan 05 2011

A Slice of History: It’s the Genuine Tillamook
 

We’ve used some very creative advertising to promote Tillamook Cheese directly to our consumers. Do you remember the Swiss Knights who came to steal the cheese? Or how about the Vintage Ladies who “don’t doll up for just any ol’ cheddar.” Today, we’re sharing the Loaf Love.

It all started in 1917 when we decided we were ready to nationally advertise our cheese. Instead of marketing to the trades or the stores that would carry our cheese, we wanted to speak directly to our consumers. “A vigorous plan of advertising… would do wonders in increasing the consumption and distribution of Tillamook Cheese,” wrote our new advertising agency. We were ready. We budgeted $5,000 for an advertising plan that included Los Angeles, Portland, and San Francisco. That’s a pittance compared to what advertising costs nowadays! The first newspaper ads appeared in March 1918. Two years and lots of sales later, we knew we were on the right path and increased the advertising budget to $14,000!

The rest, as they say, is history.

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Events

  • Tillamook at Sunset Celebration June 1 - 2
    Join Tillamook for some Yogurt at Sunset Celebration this year in Menlo Park!
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  • Loaf Love Tour May 26 - June 1
    Catch the Loaf Love Tour in Portland for samples, coupons & fun!
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  • Loaf Love Tour June 3-9
    Join the Loaf Love Tour in Seattle for some samples, coupons and fun! Check the schedule to see where we're headed!
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  • Loaf Love Tour June 11-16
    Come find the Loaf Love Tour in Spokane! We'll have samples, coupons and lots of fun!
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