A new Tillamook advertising campaign will begin airing in Los Angeles and San Francisco today. The campaign, called “California meets Tillamook” depicts a road-trip taken by two familiar characters from Oregon, Luke and Dale, as they travel throughout California in a Tillamook Baby Loaf Bus introducing the cheese that hails from their home state of Oregon. Check out the commercials below to meet Luke and Dale as they share their love of the loaf with California!

Dear Moguls
Luke and Dale always want to lend a helping hand. Here they give some friendly, sage advice on how Hollywood can make better movies.

Golden Gate
After watching this spot, you’ll want to sample Tillamook Cheese…and possibly the Golden Gate Bridge.

Road Trip Song
Every great road trip — sponsored by a cheese company from Tillamook, Oregon — deserves its own song.

Sasquatch
Oregon and California have many, many things in common. One is that both love great cheese.

Why The Ship
Luke and Dale tell the history of Tillamook Cheese. Why? Because we actually have one.

9 Months Old, Cypress
Luke and Dale know everything about cheese. Trees on the other hand…

State Cracker
Tillamook Cheese goes with all your favorite foods…even if they’re not officially endorsed by the state.

By Mary

Starting today, Tillamook is hitting the airwaves with a new TV campaign!

The TV campaign, which will air in select markets throughout the West, celebrates what makes Tillamook, Tillamook. It’s more than just great tasting cheese, ice cream and yogurt; it’s the heritage and standards that our founders established over 100 years ago, the farmer owners of today that will never lower the bar, and the food we make that brings people together to create lasting memories. That’s what makes Tillamook, Tillamook.

Check out the spots below!

By Loafy

Last Sunday night the Tillamook Cheese Loaf Love Tour arrived in Sacramento. After a long day I went to bed a tiny bit anxious. My alarm was set for early (5:30am!) to head out the next day to make a morning show appearance on ABC 10 Sacramento & Co. representing the Loaf Love Tour. Not only was I going to be on TV for the first time ever, but it was going to be LIVE TV! I kept thinking to myself, “What if I mess up? What if I stutter? What if I forget all the things I tell Loaf Love Tour visitors every day?!”. Needless to say I was a wee bit nervous.
 
Sunny 7am came on Monday morning and off I went to make my TV debut along with my bubbly coworker Jenn. We arrived early to the studio in our VW Baby Loaf buses and set them up in the parking lot. We made sure everything was extra perfect. We reviewed the material we were going to be asked and made sure we had our facts down pat.
 

Me feeling a little anxious before the live interview!

A little later the camera man came out to start setting up and the host of the show, Jodi, soon came out to meet us and learn a little more about Tillamook. She was so kind and her laid back personality immediately put me at ease. I wasn’t that nervous anymore. Pretty soon the producer was counting down and the cameras were about to roll. And then, we were on air! I got asked the first question, “What is the Loaf Love Tour?!” and off the interview went… Jenn and I were asked questions about Tillamook and about our upcoming events for the Loaf Love Tour in the Sacramento area. Jenn talked about our three award-winning cheeses and even held the microphone for a moment because Jodi was eating and loving our cheese so much! At the end of the segment, all three of us had a Tillamook cheese toast! Overall, it was a neat experience and I now have a new appreciation for ANYONE that’s on live TV!
 

Jenn and me being interviewed by Jodi

Stay Cheesy,

-Noelle, Tillamook Cheese Loaf Love Tour Brand Ambassador
 
PS – The best part about being on Sacramento & Co. was getting recognized by strangers the next few days as “that cheese girl on TV.” How fun is that?!

By NoelleLLT

As National Ice Cream Month wraps up, I thought I’d share this fun, bloopers-style video of outtakes from our Tillamook Ice Cream commercials!

By Loafy

Next Stop TV interviewing me at the Tillamook Cheese Factory.

Recently, Jon Olson of Next Stop TV, a travel show featuring unique destinations, visited the Tillamook Cheese Factory to film a segment for their July 30 episode! We had fun working with Jon, but I had a hard time getting him to focus… all he wanted to do was sample cheese! Go figure.

Remember to watch Next Stop on July 30! I can’t wait to see how the segment turns out.

By Heidi

Erica Olsen of CBS recently took a behind the scenes look at the Tillamook Cheese Loaf Love Tour while they’re in Southern California. Meet Jenn, our Loaf Love Tour Brand Ambassador, learn more about our award-winning cheeses, and see just how much fun our Loaf Love Tour team has on the road!

By Loafy

We’re so excited to be featured in the New York Times! Journalist Stuart Elliott recently interviewed John Russell, our senior director of marketing, about marketing and advertising efforts here at Tillamook. To see the entire article, click here.

Full article can be viewed on nytimes.com.

By Tillamook

It was such a fascinating experience shooting Tillamook’s latest TV campaign, affectionately known as “Food Loves Tillamook.” Being on set is a wild experience – it moves fast, there are tricks up everyone’s sleeve, and it’s a wildly creative environment. What is most impressive is watching how hard so many people are working to make Tillamook TV a huge success! Here are a few of my favorite take-aways from the shoot. Enjoy!

1. Food Glam Squad
The food used in our campaign is 100% real. But it takes a LOT of talented people to make it look delicious on screen. I call this team the Food Glam Squad. It was their job to find the perfect bread to accompany our cheese; a cauliflower floret that has flawless texture; the exact balance of chips, cheese, guacamole and cilantro on a nacho.

In this photo you can see the Food Glam Squad prepping the burger. There were many patties that auditioned, but here is our winner in ‘hair and make-up’ getting ready for its onscreen debut!

The best-looking burger gets prepped for its big on-screen debut.

Almost ready for its close up.

And here is the burger during its close up!

2. Location, Location, Location!
Not every TV shoot happens on a sprawling Los Angeles studio. Sometimes when you see a house, it’s actually a real house! That’s what we did for the Food Loves Tillamook shoot. We found the house with the kitchen, living room and outdoor space that worked best for our spots and rented it out for a few days.

Isn’t this house beautiful? This is where we shot the Food Loves Tillamook TV campaign.

Filming a commercial in the kitchen.

A scene in the dining room.

3. Loaf thy Neighbor!
It takes a lot of highly trained, talented and creative people to produce a TV campaign.  Everyone from location scouts, to camera operators, food stylists, art directors, copywriters, stage directors, audio and recording technicians, and prop stylists. Here they are hard at work.

Working away in the garage.

4. Concept to Reality
I’m sure everyone on set had an idea in their head what the spots would look like when it was actually shot. Here you can see how the Director envisioned shooting each frame of the campaign. You’ll notice that as the shoot progressed, the pencil sketches are replaced with actual photographs from the shoot.

By Mary

 
If you could eat Tillamook Ice Cream every day, what flavor would you choose? I could never decide! Somedays I want Sticky Bun (it’s my go-to flavor), and somedays I just want some classic Old-Fashioned Vanilla. I’d be happy with any flavor!

By Loafy

Starting today, Tillamook is hitting the airwaves! To celebrate our World’s Best Medium Cheddar Cheese we are launching the largest TV campaign in Tillamook history! See what happened behind-the-scenes on the shoot!

So, we got to thinking… what if our food loves Tillamook as much as we do? What kinds of conversations are going on between Tillamook and the food in our refrigerators and on our kitchen tables this very instant? Well, these commercials allow us to eavesdrop as some of our favorite foods vie for Tillamook’s affection. Here’s a sneak peek, with snapshots from each commercial:

Eggs Love Tillamook
Poached, over easy, or scrambled – eggs don’t care how they end up, as long as they’re with Tillamook.

Potatoes Love Tillamook
What happens when a baked potato has a romantic dinner with Tillamook?

Grilled Cheese Loves Tillamook
The ultimate comfort food pairs up with Tillamook.

Tacos Love Tillamook
Sometimes a little fresh guacamole makes all the difference with Tillamook.

Burgers Love Tillamook
Burgers know how to make Tillamook melt.

Veggies Love Tillamook
There isn’t a veggie out there that can resist Tillamook.

Catch our new TV commercials during shows like Dancing with the Stars, Modern Family, Oprah’s final week on TV, Glee, and American Idol. Which of your foods love Tillamook?

By Gillian