In Cheese, Loaf Love and Happiness - Tillamook® Cheese Returns to the Grilled Cheese Invitational
As April - otherwise known as National Grilled Cheese Month – approaches, Tillamook Cheese is pleased to announce, for the second year, their sponsorship of the 2nd 8th Annual Grilled Cheese Invitational (GCI). The 102-year-old farmer-owned cooperative and best-selling natural cheese brand in the West is the ideal sponsor for an event that celebrates amateur and professional chefs and their love of grilled cheese.
“The Grilled Cheese Invitational is a unique event and a tremendous opportunity for us to share the Tillamook brand and our best-tasting cheeses with thousands of grilled cheese fans in Los Angeles and beyond,” says John Russell, Senior Director of Marketing for Tillamook Cheese. “Following an amazing experience at last year’s event, we are thrilled to be back in Los Angeles and participating in the Grilled Cheese Invitational for the second year in a row.”
This year, Tillamook Cheese is taking the love of cheese to a new level by giving one lucky cheese enthusiast the opportunity to experience the Grilled Cheese Invitational first hand. Open to everyone within the United States, Tillamook Cheese is inviting fans to share a video that illustrates how they make the perfect grilled cheese. Fans are encouraged to use the videos from the Tillamook Kitchen section of Tillamook.com as inspiration. The winner will receive a trip for two to Los Angeles to compete at the Grilled Cheese Invitational with complimentary airfare, hotel, and ground transportation. The video competition will run from April 1st – April 14th.
While attending the largest grilled cheese contest in the nation, event-goers can spend time in “Tillamook Cheese Country” and feast on complimentary grilled cheese samples, sample Tillamook’s award-winning cheeses, meet Loafy – a mascot resembling a baby loaf of Tillamook’s World’s Best Medium Cheddar Cheese - and take home coupons for Tillamook products, recipe cards and much more. Additionally, Tillamook will be hosting a live Twitter giveaway where one winner per hour will win a year’s supply of free cheese – follow @TillamookCheese for more details. Attendees will also have the chance to experience the Loaf Love Tour, Tillamook’s annual cross-country event designed to “share the Loaf Love” by bringing their best-tasting cheese to the people. New to the Loaf Love Tour in 2011 is the “Loafster,” a convertible VW bus refurbished to represent a Baby Loaf of Tillamook Cheese. The Loafster is accompanied by a pair of 1966 Standard VW Microbuses, also modified to represent Baby Loafs.
The Grilled Cheese Invitational, which started in 2003 as a bet between Founder Tim Walker and a group of his closest friends, has grown into a national movement dedicated to perfecting the art of grilled cheese. This year’s event has expanded in size to include more vendors, more samples, more entertainment and what is expected to be a combined total of over 30,000 grilled cheese sandwiches. The Grilled Cheese Invitational has also added a new grilling category, “Love, American Style” to the competition, specifically dedicated to the classic American grilled cheese. “The Grilled Cheese Invitational is the best example of everyday Americans overcoming adversity, physical endurance and burned butter to become Grilled Cheese Champions!” says Tim Walker, the GCI’s Founder and Chief Instigator. The 2nd 8th Annual Grilled Cheese Invitational will be held at Los Angeles Center Studios in downtown Los Angeles on April 23th from 11:00 a.m. – 6:00 p.m. For more information, please visit www.grilledcheeseinvitational.com.
About Tillamook County Creamery Association
Established in 1909, the Tillamook County Creamery Association (TCCA) is a cooperative of 110 dairy farming families guided by century-old values of quality, cooperation, integrity, stewardship and responsiveness. Quickly becoming one of the top dairy brands in the country, Tillamook is most famously known for its award-winning, naturally aged Tillamook cheddars and also offers a variety of other cheeses, ice cream, butter, sour cream, and yogurt.