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I think the Tillamook Baby Loaf Bus is starting to get comfortable in Texas!

When people think of a production shoot – whether it is for a TV show, movie or commercial, most people think of a sprawling set, large studio, lots of staff running around, props, styling sessions and demanding actors. Well I’m here to tell you that the production of the Tillamook meets Texas TV campaign was nothing like an ordinary production shoot! We wanted to keep things as simple as possible. The goal was to introduce Tillamook Cheese to Texans and capture the authentic interactions they have with people on camera.

With a small crew, a Tillamook Baby Loaf Bus, and a lot of Tillamook Cheese on hand the characters Luke and Dale traveled around Texas introducing Tillamook Cheese to Texans. They visited farmers markets, BBQ restaurants, car shows, a hat shop, iconic landmarks and fields, homes and cities in between! The locations were real, the people were real and we had a really great time bringing this campaign to life! Here are a few of my favorite moments from the shoot.

Watch all six spots in the Tillamook meets Texas campaign here. Enjoy!


With the beautiful Austin skyline in the background, Luke and Dale outline their mission of bringing tasty Tillamook Cheese to the people of Texas on camera.

This is the crew! You have a director, a sound technician, a camera operator and a few others onset that are making sure the commercial comes to life.


Robert Shults

wher did you shot the 9 month old cheese in texas=love your cheese

November 11th, 2013 at 1:45 pm

Tillamook Team

Thanks Robert! We shot that scene in front of a tree at the Alamo. Thanks for being a fan!


Callie, of the Tillamook team

November 14th, 2013 at 4:49 pm
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