Here’s a quick guide to help you understand what is in your ice cream and how to choose the cleanest, Real Food for you and your own during your special holiday traditions.
Artificial vs. Natural Flavors & Colors
Big Food uses artificial flavors & colors to imitate natural flavors and make food appear more flavorful. But lurking beneath the surface is a synthetic mess that can be made from things that are not always originally edible. These are often used because they are cheaper than the natural alternatives.
Tillamook is Real Food and Real Food uses natural flavors that come from edible sources like fruits and vegetables, and natural colors that are derived from fruits, vegetables, seeds and spices.
Artificial vs. Natural Stabilizers
Mono & Diglycerides, Polysorbate 80, Mocrocrystalline Cellulose, and Cellulose gums. Recognize those names? Probably not, but if you’ve eaten Big Food ice cream chances are you’ve had plenty of them. They’re all emulsifiers used to preserve the texture of ice cream – helping it keep its shape and even prevent melting. You can also find these ingredients in cosmetics, pharmaceuticals, toothpaste, and other household products.
On the other hand, guar gum, tara gum, and egg yolks are the Real Food version of emulsifiers. They’re sources from nature- guar gum from the Guar bean and Tara gum from the tara tree. The pasteurized egg yolks in our Tillamook Ice Cream combined with the gums help preserve the smooth and creamy texture without using ingredients you can’t pronounce.
rBST vs. No Artificial Growth Hormones
rBST is a synthetic growth hormone injected into cows to increase their milk production. The use of rBST is prohibited in many countries, but it’s a Big Food staple in the U.S.
At Tillamook Real Food means using milk from cows not treated with artificial growth hormones, which means the only growth hormones in the milk we use to make products are the cow’s natural hormones. All farmers who supply milk for Tillamook products pledge not to use rBST or any artificial growth hormones*.
*The FDA has stated that no significant difference has been shown between milk derived from rBST and non-rBST treated cows.
Partially Hydrogenated Oils vs. Coconut, Canola, & Safflower Oils
Partially hydrogenated oils (PHOs) are fatty oils with high levels of trans fat that have been converted to a more solid form. PHOs are often found in Big Food products like margarine or shortening. The FDA recently decided that all manufacturers will have to remove PHOs from their products in 2018 because they are no longer recognized as safe.
We’re proud to say that Tillamook had previously eliminated all traces of PHO’s in our Ice Cream. We use Real Food oils like coconut oil, canola oil, and safflower oil because they are plant-based oils that are easier for your body to process.
What does Real Food mean to you? What do you look for in ice cream? Share your thoughts below!