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Yum 1 turned 4 this summer. Yeah I know he’s actually 47, but it’s been 4 years since he was rescued from a dire fate as a rusty VW parts car and began his new life as the patriarch of the Tillamook Baby Loaf fleet. His odometer also just turned 10,000 miles. That’s a lot of miles for one so small! That’s also 303 gallons of gas, 16 quarts of oil, 8 tune ups, 74 washes and 1 repainted rear bumper. He (I call Yum 1 a he, not sure why… Yum 2 is a girl for some reason…) has putted around in over 15 states, has given out 364,882 samples of cheese, and 72,245 delicious cheesy recipes. He has had his photo taken over 1,652 times with Tillamook Cheese lovers all over the country. Countless children have begged their parents to let them drive him. Countless adults have begged to get behind the wheel. Our Brand Ambassadors have been asked 632 times “Is it real? Does it run?” He’s been in 6 commercials. He’s famous.

The thing I cannot measure here are the smiles. I have no idea how many smiles Yum 1 has generated over the last 10,000 miles, but I will venture a guess. In the countless times I have been behind the wheel of Yum 1, I have personally witnessed 21.7 billion smiles. I’m pretty sure that’s a real number. Now…times that by 6 Yums. And 12 drivers. You do the math. It’s science.

So raise a glass (or grilled cheese) with me to Yum 1, to another 10,000 miles…or 20,000…or 21.7 billion…

Post by Brian the bus guy!


A. Dolan

LOVE your comments, and love Yum 1 too! I have a '68 bug, who is also a "he", so I totally get Yum 1 being a "he." I adore you bus, and love seeing it on TV...I hope to see him in person one day.

Keep on Rollin'!


October 30th, 2013 at 9:57 am

Tillamook Team

Hi A,

Thanks for your comment! Does your '68 bug have a name? We'd love to meet you two as well. Stay tuned for future Loaf Love Tour updates! Thanks again for being a Tilla-fan!

All the best,

Callie, of the Tillamook team

October 31st, 2013 at 11:55 am
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