Tillamook® Ice Cream Update
Tillamook® Ice Cream is still, and will always be, made with high quality ingredients, more cream and less air than the industry standard for ice cream, with no artificial flavors or sweeteners, no synthetic colors, and no high fructose corn syrup. That is our promise. In recent years, the high-quality Tillamook® Ice Cream you know and love has simply become more expensive to make. The cost of cleaner ingredients we have chosen to use to improve many of our ice cream recipes, and our locally sourced berries, like strawberries from Oregon among others, have increased quite significantly. In order to be profitable and support our farmer owners, we had two choices: increase the unit price per carton or reduce the carton size from 56oz to 48oz and keep the price the same. It was a difficult decision to make but we decided to choose the latter so that the affordable cost per carton of ice cream did not change for our fans.
Please know we did not make the decision to change our carton size lightly. To weigh our options, we conducted consumer research to understand what our fans care most about when it comes to their ice cream. From that research we learned that consumers’ top two ice cream priorities are brand and price. Because of these learnings, we decided the option that would be least disruptive to our fans was to reduce our carton size and maintain the unit price. This carton size reduction allows us to deliver you the same high-quality Tillamook® Ice Cream you love at an approachable price.
It’s important to remember that our business decisions don’t just impact the company, they impact our communities and the 80 farming families who own our co-op and depend on its growth and success. All of our profits are either distributed back to our farmer-owners or reinvested into our business, and Tillamook also generously donates to our communities. We have the responsibility to sustain our farmer-owners and their families for future generations to come.
While we realize the reduced carton size may be surprising to many of you, we have also been working on some improvements to our ice cream that we are excited to share. We recently made our Cookies and Cream and Chocolate Chip Cookie Dough Ice Cream flavors even more delicious by adding more cookie and cookie dough pieces. You can learn more about those improvements here.
We appreciate your continued support of Tillamook and the farming families who count on all of us.