Why is your butter box a different shape now, and why are the sticks are longer?

The main driver of this packaging update was our desire to make a better butter. This involved changing production methods and equipment, so that we could introduce a more premium butter with additional butterfat, which yields a creamier texture. The new longer and skinnier shape of our Extra Creamy Butter sticks is known as an Elgin cut, whereas before, our butter came in a shorter and wider stick size.

Another recipe enhancement to note is that our salted butter is now salted with sea salt!